Privacy policy



The protection of our customers’ privacy is very important to Alprausch. Hereinafter, we set out the principles we follow and for what purpose we collect and process personal data (information that determines your identity or allows us to identify you; referred to hereinafter also as “data”) via this website, and other websites (referred to hereinafter as "website") operated by the Beach Company AG ( / /

We collect and process your personal data carefully, only for the purposes described in this Privacy Statement and only to the extent necessary as defined therein and within the scope of the applicable legal regulations. We only store your personal data to the extent and as long as it is required for the performance of our services or as we are legally obligated.

Use of the website and cookies

You can visit the website and obtain information about our offers without disclosing personal data. We only request personal data where required for the performance of our own services and for the processing of transactions that you carry out with Alprausch or our partners.

When you access our website, our system automatically records technical information about the computer accessing it. The data collected is information about the browser type and the version used, the operating system, the internet provider and the IP address of the user, the date and time of access, the websites from which the user’s system obtains access to our website, and the websites accessed by the user’s system via our website.

Alprausch uses so-called browser cookies to make it easier to use the Alprausch website, and other websites and applications operated by Alprausch, and to obtain ideas for improving the information and services accessible via the website. This analysis is carried out anonymously, i.e. without reference to personal data.

Storage of customer data

For accounting reasons, Alprausch generally stores the personal data collected from customers for 10 years after the last processing operation. We store other data as long as is necessary for the execution of the contract and to safeguard our rights. We reserve the right to apply longer statutory and operational storage requirements and reasons. Personal data collected for marketing activities is generally deleted as soon as the purpose of the activity has been met.

Data security

We protect your personal data by means of appropriate technical and organisational security measures and store it solely on our secure servers. The website is secured against loss, destruction and manipulation by means of customary measures in accordance with the state of the art and against access, modification or distribution by unauthorised persons. However, Alprausch does not assume any guarantee for the security of your data. It is your responsibility to make an up-to-date back-up of the transferred data at all times. You are also responsible for creating a secure password for your customer account, keeping it safe and changing it on regular basis.

Rights of customers

You have the right to information, correction, deletion and transferability of your data. Furthermore, you have the right to restrict processing.Storage of customer data and other statutory exceptions are reserved.

You have the right to object to the processing of your personal data. An objection only has future effect and does not affect previous processing. If, on account of the objection, Alprausch is no longer able to perform the services contractually agreed with you, the objection is deemed to be a breach of contract by the customer and Alprausch has the right to terminate its contract with you without notice. Payment obligations already contractually entered into by the customer remain in force.

For the assertion of these rights, you can contact Alprausch through our contact form or at the address given right below.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored in order to process the request and in case of follow-up questions. We will not share this information without your consent.


If you have any questions about this Privacy Statement or regarding data protection at Alprausch, please contact:

Beach Company AG

Eibenstrasse 9
8045 Zürich

Tel: +41 44 450 74 74

Alprausch user account

1. Purpose of the Alprausch user account

You have the option of creating your own Alprausch user account on the website. Your user account allows you to buy online in an easier way, by saving the shipping address and payment details.

2. Personal data collected for the creation and operation of your profile

When you set up an Alprausch user account, we ask for your personal data, in particular your surname, first name, date of birth, telephone number and e-mail address. However, only the entering of your e-mail address and name is compulsory. To set up your profile we use the so-called double optin procedure: After you have registered, we send you a notification e-mail. You can confirm the setup of your profile by clicking on a corresponding activation link.

In order to process online purchases you have made on the Alprausch website, you can also store the following additional information in your profile: Your preferred payment method and your address. If you decide not to store certain additional information in your Alprausch user account, you may be unable to access some specific functions or transactions.

Alprausch user account is entitled to process the data you share with us as part of the use of your Alprausch user account, so that we can meet the resulting contractual obligations and operate your Alprausch user account.

3. Sharing of data with third parties

Alprausch will collect and process the data you share with us in your Alprausch user account and/or during your use of a function of the Alprausch user account and which is required for the use of your Alprausch user account (e.g. personal data, non-personal data and information) within Alprausch, and may transfer data to third-party companies (e.g. delivery) only for the cause of shipping or processing.

4. Marketing activities and personalised advertising

At Alprausch it is our ambition to offer you an experience that is customised for you, your personal wishes and expectations, from your very first visit to our website and even beyond the wearing & useing of our Alprausch clothes.

a. a. Marketing and analytical activities

For this purpose, Alprausch processes your personal data collected in the course of registration and use of your Alprausch user account for marketing and analytical activities. As part of its marketing and analytical activities, Alprausch may send you offers, for instance about Alprausch products and services which are similar to or the same as others you have purchased or used previously. If you do not wish to receive such offers, you can delete your Alprausch user account at any time.

b. Personalised information and offers

By setting up your Alprausch user account, you agree that we may provide you with personalised information and offers. We will only collect, process and use additional personal data from other sources (e.g. from websites operated by third parties) to create personalised information provided that you have given such third parties consent to this effect.

c. Market research

As part of our market research activities, Alprausch may invite you to take part in surveys to improve our products and services.

d. Electronic communication

By setting up a Alprausch user account, you give us permission to send you relevant information, recommendations and offers from Alprausch. This takes place by means of non-analogue communication, by e-mail (very rarely telephone, SMS or instant messaging) for example. If you do not wish to receive such communications, you can delete your Alprausch user account at any time.

5. Deleting your Alprausch user account

You can delete your Alprausch user account at any time and without giving reasons. Your profile can then no longer be used and reactivated. If you delete your Alprausch user account, Alprausch will delete or anonymise the personal data contained in your profile. Statutory and operational storage requirements or reasons are reserved by Alprausch.


Upon request, we will keep you informed about relevant developments and offers from Alprausch. We use the so-called double opt-in procedure to subscribe to our newsletter: When you subscribe to our newsletter on the website, for example by clicking a confirmation field, we will send you a notification e-mail. You can confirm your subscription by activating the relevant link. If you no longer wish to receive newsletters from Alprausch, you can either unsubscribe free of charge in the newsletter, at any time. Doing so will not restrict the use of your Alprausch profile.

We process your data associated with the newsletter in order to send you news about and related to Alprausch. In addition, we also process and use the e-mail address you have entered in order to send you personalised offers associated with the newsletter.

If a link in the newsletter directs you to our websites, you also give us permission to process and use your IP address, together with geodata, web beacons or similar technologies, in order to verify whether the offers presented to you in the course of this communication meet your requirements.

Alprausch works together with external service providers for the dispatch of the newsletter.

Use of Google Analytics

This website uses functions of the web analytics service Google Analytics. Provider is Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Browser Plugin

You can prevent the storage of cookies by a corresponding setting of your browser software; however, we point out that in this case you may not be able to use all functions of this website in full. In addition, you can prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading the browser plug-in available under the following link and install:

For more information on how to handle user data on Google Analytics, please refer to the Google Privacy Policy:


We review our Privacy Statement regularly and update it as required. We will inform you of any important changes (e.g. on our website).

last update: 22.05.2018