News & Events


Neuigkeiten aus dem Alprausch-Universum


Our new shop is online! 😍

To celebrate the opening we will give you a 20% discount on all our products! 🙌

If you already had a customer account in the old shop, you can simply reset your password to regain access to all your previous orders and data. You should have gotten the instructions via E-Mail.


We've been planning it for a long time, and now finally, thanks to our protection concept: the next Alprausch factory sale will take place!

Friday, 26.06.2020 from 12–7pm
Saturday, 27.06.2020 from 10am–4pm
At the Alprausch factory, Eibenstrasse 9, 8045 Zürich

Come by and say hi and get exclusive one-off pieces, samples at discounted prices and vintage fashion from 20 years of Alprausch - plus coffee or beer and the famous Wiedikerli. It's worth a visit for sure!

We're looking forward to see you!
The Alprausch-Family❤️

Of course, the event takes place according to the current rules of the BAG. We will control the number of people allowed in the room at the same time and we will need the contact details of all visitors. Disinfectant is available at the entrance.

In addition, we kindly ask everyone to keep at least 2m distance and not to spend too much time shopping when there is a large crowd so that there will be no long waiting times :)


It’s summer time! Here’s to camping in the wild, the warm summer breeze which leaves your hair all tangly, a cold beer on a hot night and refreshing swims in overgrown lakes. Here’s to enjoying life to the fullest, making every second count and living without worrying about what’s about to come. In the summer, there’s a taste of freedom in the air and we just can’t get enough of it
It’s the season of outdoor adventures. Grab some shorts or a dress, your favorite swim- wear, a light sweater just in case, and start your journey! We at Alprausch have got you covered from your undies to your jacket, using only materials that we know will make you feel comfortable.
This collection is dedicated to everyone who keeps up the exploring spirit and all the wanderers out there! After all, summer offers endless opportunities – all you have to do is to get going and explore them!